Rose Parade and Rose Bowl Game 2027 Car Service, Pasadena
A private chauffeur for New Year’s Day in Pasadena: an early drop-off near the parade route before the closures lock the city, the Rose Bowl Game in the afternoon, and a car positioned for the walk out. From LAX, your hotel or anywhere in Los Angeles; sedan, Cadillac Escalade or a Sprinter for the family; the exact fare appears at checkout before you pay.
The 138th Rose Parade steps off at 8 am on Friday, January 1, 2027 and runs 5.5 miles along Colorado Boulevard in Pasadena; the 113th Rose Bowl Game, a College Football Playoff quarterfinal, follows the same day at the Rose Bowl, 1001 Rose Bowl Drive. Pasadena closes the parade route and many cross streets from New Year’s Eve, and the stadium sits in the Arroyo with limited roads in and out.
A reserved chauffeur drops you before dawn at a point outside the closures nearest your seats, and for the game drops at the Rose Bowl gate your tickets name with a pickup agreed for after the final whistle. The fare is per vehicle, by distance, shown at checkout before you pay and fixed once booked.
One morning, two events, and a city that closes its streets
New Year’s Day in Pasadena is two events sharing one calendar: the Rose Parade down Colorado Boulevard in the morning and the Rose Bowl Game in the Arroyo Seco in the afternoon. Hundreds of thousands line the route, many overnight, and the city closes the route and the streets around it from New Year’s Eve. The game adds the Rose Bowl’s own limited approach roads and a full stadium.
A reserved chauffeur turns that into a plan rather than a problem. For the parade, the drop-off is a pre-dawn arrival at a point outside the closure nearest your grandstand or your friends’ curb spot, agreed the day before. For the game, the chauffeur drops at the Rose Bowl gate your tickets name and is positioned for a pickup after the final whistle while the lots work out how to empty. Families booking both usually hold the car by the hour and add lunch in Old Pasadena between them.
Event facts on this page come from the Tournament of Roses and Visit Pasadena and are dated below; the organisers and the city set the route, the closures and the kickoff, not us.
New Year’s Day 2027 in Pasadena at a glance
| Date | Friday, January 1, 2027. The parade starts at 8 am Pacific; the Rose Bowl Game kickoff time is set by the College Football Playoff. |
|---|---|
| Parade route | About 5.5 miles, from Orange Grove Boulevard east along Colorado Boulevard to Sierra Madre Boulevard, through the heart of Pasadena. |
| Rose Bowl Game | The Rose Bowl, 1001 Rose Bowl Drive, Pasadena, CA 91103. The 2027 game is a College Football Playoff quarterfinal. |
| Closures | The parade route and surrounding streets close from the evening of December 31; expect a short walk from any drop-off to grandstand seats. |
| From LAX | About 35 miles; 45 to 90 minutes depending on the hour, with the flight tracked on airport pickups. |
| Vehicles | Comfort or executive sedan (up to 3), luxury SUV or Cadillac Escalade (up to 6), Mercedes-Benz Sprinter (up to 11). |
| Your fare | Per vehicle, by distance, shown at checkout before you pay; fixed once booked, no New Year’s Day surge. |
| Round trip or hourly | Book the return in the same reservation for 5% off, or hold the car by the hour for the parade, lunch and the game. |
| Dispatch | 24/7 at (424) 209-8001; text (424) 209-2006. Reserve well before Christmas; New Year’s Day vehicles are committed early. |
The parade: before dawn, outside the closure
The parade steps off at 8 am, and the best curb spots along Colorado Boulevard are taken the night before. Reserved grandstand seats are sold by the Tournament’s official ticketing partner, and your ticket says which block of the route you are in. Tell dispatch the grandstand or the cross street and the chauffeur plans a drop-off at the closest open point outside the closure, usually a short walk, with a departure early enough to beat the freeway exits filling up.
Because the closures are the city’s, not ours, the exact drop-off is confirmed with you on December 31 once the day’s traffic plan is published. The same chauffeur can wait by the hour and bring you to lunch, the Rose Bowl or home when the floats have passed.
How a Rose Parade or Rose Bowl booking runs
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Reserve early
Enter your pickup address and Pasadena at checkout to see the fare, or call dispatch for the parade and game as one hourly block. New Year’s Day vehicles are committed before Christmas.
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Seats and gate confirmed
Send the grandstand block or cross street for the parade and the gate on your game tickets; dispatch plans the drop-offs around the closures.
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Drop-off agreed on December 31
Once the city publishes the day’s traffic plan, the chauffeur confirms the exact points and times with you.
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After the game
The car is positioned at the agreed pickup point. Overtime or a slow exit? Message through your trip page; the chauffeur waits.
What to send dispatch
Send this
- Whether you are attending the parade, the game or both, and your grandstand block or game gate.
- Pickup address, passenger count and luggage, which decides sedan, Escalade or Sprinter.
- Whether you want a return, an hourly block for the whole day, or LAX pickups around it.
- A mobile number that will be answered before dawn and after the game.
Do not assume
- That a car can reach the parade route after the closures. Drop-offs are outside the closure and agreed in advance.
- That the booking includes parade seats or game tickets. It is transportation only.
- That a ride app will be easy to find in Pasadena on New Year’s Day. Reserve the pickup and the car is already there.
The Rose Bowl Game: drop at your gate, pickup after the final whistle
The Rose Bowl sits in the Arroyo Seco with a limited set of approach roads, and on January 1 the stadium, the parade crowd and the post-parade float viewing all share them. Your chauffeur drops at the gate your tickets name, as close as the stadium’s traffic plan allows, and you agree a pickup point and a message channel for after the game. The 2027 game is a College Football Playoff quarterfinal; the kickoff time is published by the Playoff, and dispatch adjusts your pickup to it once it is announced.
Our Rose Bowl car service page, linked below, covers the stadium year-round: UCLA football, concerts and the flea market.
Visitors flying in: LAX to Pasadena, and the hotel question
Pasadena hotels sell out for New Year’s, and many visitors stay in Downtown Los Angeles, Glendale or Burbank instead. From LAX the Rose Bowl is about 35 miles; 45 minutes on a quiet morning, up to 90 minutes on a weekday afternoon. Airport pickups include flight tracking and 35 minutes of complimentary wait time. Book the airport legs and the New Year’s Day block together, and one dispatcher runs the whole weekend; corporate hosts entertaining clients at the game add monthly invoicing and traveller profiles on a corporate account.
Official sources
The date, parade start, route, Rose Bowl address and the game’s Playoff status on this page were read from the Tournament of Roses and Visit Pasadena on October 6, 2026. The organisers and the City of Pasadena set the route, closures and kickoff; your chauffeur has the current plan on the day. Lux4Rides is not affiliated with the Tournament of Roses, the Rose Bowl Game or the College Football Playoff.
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Related Pasadena, holiday and event pages
Rose Parade and Rose Bowl Game 2027 Car Service, Pasadena FAQ
Both are on Friday, January 1, 2027. The 138th Rose Parade starts at 8 am Pacific along Colorado Boulevard in Pasadena; the 113th Rose Bowl Game, a College Football Playoff quarterfinal, is played the same day at the Rose Bowl, 1001 Rose Bowl Drive, with the kickoff time set by the Playoff.
Pasadena closes the route and surrounding streets from New Year’s Eve, so the drop-off is at the nearest open point outside the closure, usually a short walk from grandstand seats. The chauffeur confirms the exact point with you on December 31 once the city publishes its traffic plan.
The fare is per vehicle, calculated by distance from your pickup address, and shown at checkout before you pay. It is fixed once booked, with no New Year’s Day surge. A round trip booked in the same reservation is 5% less than two one-ways; an hourly block covers the parade, lunch and the game with one chauffeur.
Yes. An hourly booking in blocks of three hours or more keeps one chauffeur and vehicle with you from the pre-dawn parade drop-off through lunch to the game and the drive home.
For the parade, early enough to be dropped before the pre-dawn crowds fill the freeway exits; dispatch sets the time from your seats. For the game, 60 to 90 minutes before kickoff plus the stadium approach. From LAX allow 45 to 90 minutes to Pasadena.
No. Grandstand seats and game tickets are sold by the organisers’ official partners; a booking is transportation only.
Planning more than a single ride?
A family in a Sprinter for the parade and the game, clients in an Escalade for the Rose Bowl, or LAX pickups around the weekend? Email vip@lux4rides.com or call (424) 209-8001.
Reserve New Year’s Day in Pasadena
Enter your pickup address and Pasadena at checkout to see the fare before you pay, or call (424) 209-8001 to book the parade and the game as one plan. New Year’s Day vehicles are committed before Christmas.